I created the entire brand identity for Holy Brew using AI, with the goal of creating a brand that felt both fresh and authentic.
Holy Brew
Holy Brew
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
I first collaborated with ChatGPT to develop the brand's positioning and identity, leading to the sarcastic and digitally-native slogan, "Holy Beans That's Good!" To reflect the brand's energetic and Gen-Z spirit, I designed both male and female characters so that the target audience could find a piece of themselves within the brand.Then, I used DALL-E and Adobe Firefly to generate character and logo concepts. The final visual identity was completed by refining these concepts in Adobe Illustrator.
Holy Brew
Holy Brew
Holy Brew
OVERVIEW
I created the entire brand identity for Holy Brew using AI, with the goal of creating a brand that felt both fresh and authentic.
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
I first collaborated with ChatGPT to develop the brand's positioning and identity, leading to the sarcastic and digitally-native slogan, "Holy Beans That's Good!" To reflect the brand's energetic and Gen-Z spirit, I designed both male and female characters so that the target audience could find a piece of themselves within the brand.Then, I used DALL-E and Adobe Firefly to generate character and logo concepts. The final visual identity was completed by refining these concepts in Adobe Illustrator.
Holy Brew
Holy Brew
Holy Brew
OVERVIEW
I created the entire brand identity for Holy Brew using AI, with the goal of creating a brand that felt both fresh and authentic.
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
I first collaborated with ChatGPT to develop the brand's positioning and identity, leading to the sarcastic and digitally-native slogan, "Holy Beans That's Good!" To reflect the brand's energetic and Gen-Z spirit, I designed both male and female characters so that the target audience could find a piece of themselves within the brand.Then, I used DALL-E and Adobe Firefly to generate character and logo concepts. The final visual identity was completed by refining these concepts in Adobe Illustrator.