I provided consulting for brands under the 1926 Hotel Group and am proud to present the project I led for La Vie. I developed the brand's digital summer strategy, working with the necessary teams to bring the concept to life. Recognizing the restaurant's natural and minimal location by the sea, my positioning for the brand was based on these core values.
1926 Hotel Group La Vie
1926 Hotel Group La Vie
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
For the season's launch, I used abstract concepts, such as a plate being taken off a rock, to set the tone. Following this, I planned evening photoshoots featuring crowded tables to reflect the experience guests would have inside. I also created illustration sets to ensure the brand's visual identity remained cohesive and aligned with its spirit.
As a result of this strategy, La Vie saw a 40% increase in business during the summer season and gained 2,000 new followers. This success proved that a minimal and natural brand positioning could lead to powerful commercial results. Ultimately, my strategy not only elevated the brand's online presence but also translated directly into significant business growth.
1926 Hotel Group La Vie
1926 Hotel Group La Vie
1926 Hotel Group La Vie
OVERVIEW
I provided consulting for brands under the 1926 Hotel Group and am proud to present the project I led for La Vie. I developed the brand's digital summer strategy, working with the necessary teams to bring the concept to life. Recognizing the restaurant's natural and minimal location by the sea, my positioning for the brand was based on these core values.
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
For the season's launch, I used abstract concepts, such as a plate being taken off a rock, to set the tone. Following this, I planned evening photoshoots featuring crowded tables to reflect the experience guests would have inside. I also created illustration sets to ensure the brand's visual identity remained cohesive and aligned with its spirit.
As a result of this strategy, La Vie saw a 40% increase in business during the summer season and gained 2,000 new followers. This success proved that a minimal and natural brand positioning could lead to powerful commercial results. Ultimately, my strategy not only elevated the brand's online presence but also translated directly into significant business growth.
1926 Hotel Group La Vie
1926 Hotel Group La Vie
1926 Hotel Group La Vie
OVERVIEW
I provided consulting for brands under the 1926 Hotel Group and am proud to present the project I led for La Vie. I developed the brand's digital summer strategy, working with the necessary teams to bring the concept to life. Recognizing the restaurant's natural and minimal location by the sea, my positioning for the brand was based on these core values.
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
For the season's launch, I used abstract concepts, such as a plate being taken off a rock, to set the tone. Following this, I planned evening photoshoots featuring crowded tables to reflect the experience guests would have inside. I also created illustration sets to ensure the brand's visual identity remained cohesive and aligned with its spirit.
As a result of this strategy, La Vie saw a 40% increase in business during the summer season and gained 2,000 new followers. This success proved that a minimal and natural brand positioning could lead to powerful commercial results. Ultimately, my strategy not only elevated the brand's online presence but also translated directly into significant business growth.