I led the creation and management of the 2024 digital summer campaign for La Plage, a brand within the 1926 Hotel Group. I was responsible for forming the core strategy, overseeing the complete campaign plan, and ensuring all project goals were met. My role was to provide creative and strategic leadership from start to finish.
1926 Hotel Group
1926 Hotel Group
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
The campaign was built around the venue's peaceful, calm character and its infinity pool, with the slogan "a place where you will find peace." I managed the entire process from the initial photoshoot to the final marketing efforts, including developing collaborative content with sponsors Minuty and Chandon.
To complete the brand's identity for the campaign, I guided the design team on visual designs, ensuring they aligned with the core message. I also oversaw the creation of a unique icon set. This project led to the venue being fully booked for the summer, achieving a 60% increase in brand awareness, and earning a testimonial from the Brand Ambassador that it was their best summer ever.
1926 Hotel Group
1926 Hotel Group
1926 Hotel Group
OVERVIEW
I led the creation and management of the 2024 digital summer campaign for La Plage, a brand within the 1926 Hotel Group. I was responsible for forming the core strategy, overseeing the complete campaign plan, and ensuring all project goals were met. My role was to provide creative and strategic leadership from start to finish.
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
The campaign was built around the venue's peaceful, calm character and its infinity pool, with the slogan "a place where you will find peace." I managed the entire process from the initial photoshoot to the final marketing efforts, including developing collaborative content with sponsors Minuty and Chandon.
To complete the brand's identity for the campaign, I guided the design team on visual designs, ensuring they aligned with the core message. I also oversaw the creation of a unique icon set. This project led to the venue being fully booked for the summer, achieving a 60% increase in brand awareness, and earning a testimonial from the Brand Ambassador that it was their best summer ever.
1926 Hotel Group
1926 Hotel Group
1926 Hotel Group
OVERVIEW
I led the creation and management of the 2024 digital summer campaign for La Plage, a brand within the 1926 Hotel Group. I was responsible for forming the core strategy, overseeing the complete campaign plan, and ensuring all project goals were met. My role was to provide creative and strategic leadership from start to finish.
Smooth Scroll
This will hide itself!
This will hide itself!
Project
ROLE
Creative Manager
The campaign was built around the venue's peaceful, calm character and its infinity pool, with the slogan "a place where you will find peace." I managed the entire process from the initial photoshoot to the final marketing efforts, including developing collaborative content with sponsors Minuty and Chandon.
To complete the brand's identity for the campaign, I guided the design team on visual designs, ensuring they aligned with the core message. I also oversaw the creation of a unique icon set. This project led to the venue being fully booked for the summer, achieving a 60% increase in brand awareness, and earning a testimonial from the Brand Ambassador that it was their best summer ever.